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Applied Mathematics and Modelling in Finance, Marketing and Economics

This book offers a comprehensive overview of the latest advancements in the field of applied mathematics as it relates to finance, marketing, and economics. It covers a range of topics including the effec…

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Transformational Trends in Finance, Banking, and Economics

This volume presents current developments in the fields of banking and finance from an international perspective. Featuring contributions from the 8th International Conference on Banking and Finance Persp…

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Glenda Carla Moura Amaral
An Ontology Network in Finance and Economics

This book is the PhD dissertation written by the author to receive her PhD from the Faculty of Computer Science at the Free University of Bozen-Bolzano, Italy.By exploiting methods from philosophical anal…

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Operational Research Methods in Business, Finance and Economics

This book gathers selected high-quality papers presented at the 31^st^ European Conference on Operational Research, which was held in Athens, Greece on June 11-14, 2021. It highlights the latest advances …

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Noah Leidinger, Florian Adomeit
Ohne Aktien Wird Schwer

AKTIEN MACHEN REICH. ODER ARM. DIESES BUCH ERKLÄRT DEN UNTERSCHIED.Um sein Geld sollte man sich selber kümmern - und das geht am besten mit Aktien. Aber: Es sollten die richtigen sein. Dieses Buch erklärt…

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Miriam J Johnson
The Power of Brand Ownership

"A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those intereste…

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Kian Bakhtiari
Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

lieferbar innerhalb 2-3 Wochen

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Laura Adint, Sean Lane
The Revenue Operations Manual

Growing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth. Learn how to bring revenue-generating teams, business contex…

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James Da Costa
Fintech Wars

From scandalous scams to overnight riches, fintech is a fascinating world full of fame, fortune and failure.As one of the world's most lucrative and fast-growing sectors, fintech attracts a wide range of …

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 9.7.2025.

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Miriam J Johnson
The Power of Brand Ownership

How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and …

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Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

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Michael Grover
The SEO Field Guide for Law Firms

SEO in the legal industry must align with both search engine best pra-ctices and the ethical guidelines outlined by state bar associations.

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Jaime Hunt
Heart Over Hype

Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better wa…

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The Role of Green and Transition Finance in Achieving Carbon Neutrality and Sustainable Energy

The Role of Green and Transition Finance in Achieving Carbon Neutrality and Sustainable Energy offers a thorough yet accessible exploration of a vital, often overlooked aspect of the energy transition. Au…

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

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Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collecte…

lieferbar innerhalb 2-3 Wochen

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Andrew Jeremy Ford
Creating a Powerful Business

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship.Andrew Forde-ttract…

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Jaywant Singh, Paurav Shukla
Brand Management

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.Brand Management combines practical and real-life applications w…

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Alexander Lipton
Hydrodynamics of Markets

An intriguing link between a wide range of problems occurring in physics and financial engineering is presented. These problems include the evolution of small perturbations of linear flows in hydrodynamic…

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